Put some effort into it.

Today I received a package.

The card is pretty fancy, similar to a real wedding invitation. Inside is a sales pitch to advertise in a magazine, but it is written as a romantic proposal.

Inside the box is a ring with a D on it.

A lot of thought went into this marketing project. It isn’t just the usual dry sales pitch form letter. The writing is pretty cute. I chuckled a few times. The card is signed by a real human. The ribbon was probably tied by hand. Someone put effort into making the ring or finding a place to buy such a specialized item.

Although they aren’t getting my business right now (we don’t need to advertise more), I’ll certainly consider it in the future. Also, the project is interesting enough that I’m telling other people about it. Putting some effort into your projects pays off, maybe not now, but in little indirect ways that build up over time.

Update: This same company sent me a traditional spammy letter just a few days later. Both sad and funny at the same time.

About the Author:

Jeff Butterworth is the founder of Alien Skin Software. He used to create the products, but now he does marketing and gets coffee for the programmers.


  1. Eddie February 8, 2012 at 10:42 pm

    looks like I should get off my rear and make some proper promos instead of lazy mass email blasts.

  2. Jean Paldan February 21, 2012 at 11:43 am

    So…who is the wonder company that sent this? 🙂 I love fun marketing. The ring looks like it was made of candy. Very sad that they had to follow it up with a static ‘important information’ letter though.

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