Use your smart bombs now.

Remember smart bombs in the video game Defender? Use one and everything on the screen explodes. You only have three, so of course you save them for a special occasion. Sadly, I usually died with some smart bombs left, sometimes all three.

Every smart bomb you die with is a waste. Use them now! You will find plenty more smart bombs along the way.

Don’t ever delay providing some benefit to your customers once it is ready to go. Occasionally a programmer develops a neat feature that wasn’t in our plan but was easy to do. It is tempting to hold it back for a future upgrade if the current upgrade is already looking pretty impressive. No! Everything that is helpful and works well goes out in the current upgrade. I promise that you won’t run out of great ideas.

You know the brownie points you earn for doing someone a favor? Brownie points are like smart bombs. Spend them immediately. The half-life of a brownie point is short, perhaps only 24 hours if you earned it from your spouse. If you wait a week then it probably won’t have any value.

About the Author:

Jeff Butterworth is the founder of Alien Skin Software. He used to create the products, but now he does marketing and gets coffee for the programmers.

One Comment

  1. So long, Steve Jobs. | Alien Skin Software October 19, 2011 at 5:25 pm

    […] life taught me some useful lessons, such as the myth of the great idea and not waiting to do important things. Here is some advice Steve shared at a Stanford commencement address. I […]

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