Share your knowledge.

When I started writing about how we run Alien Skin Software a friend asked me if I was concerned about our competitors listening in. Not at all. As you’ve seen from my numerous articles, we have many tricks and techniques for being productive, not one magic idea that we need to protect. You shouldn’t worry about your competition anyway since there is room for both of you.

Don’t ever hesitate to share your knowledge. It not only makes the world a better place, but it helps you directly in many ways. In order to explain a concept, you have to think about it and shape it into a clear simple form. That exercise often teaches me new lessons and helps me understand our business better.

Sharing knowledge is also a marketing tool. It shows your audience that you know what you are doing. It shows that you are confident. It lets everyone see how the sausage is made. If they like the ingredients that go into the product then they are more likely to buy it. Mmm, delicious sausage…but I digress.

Sharing knowledge within your organization is important too, as I wrote about in the redundancy article. Avoid people who won’t share knowledge freely.

Always be teaching and you’ll find that you are learning too.

About the Author:

Jeff Butterworth is the founder of Alien Skin Software. He used to create the products, but now he does marketing and gets coffee for the programmers.


  1. […] with other people and companies are not all bad. Make friends with people outside your company. Share advice, even with your competition, and you will both grow. Do favors like trade products or mention fun […]

  2. Rob Hanson October 20, 2011 at 12:30 pm

    Excellent piece, one that echoes my sentiments. I’ve put out various tutorials, all for free. While I sometimes think about monetizing it, it just doesn’t feel right to me.

    For really good sausage, go around the corner to J. Betski’s! It’s right by that big garden center off Peace Street. That is, if you can tear yourself away from Dave’s D&NB.

    (New Bern, NC)

    • Jeff October 20, 2011 at 5:24 pm

      I’m glad you liked it, Rob. If those tutorials are online then please post the links here. I’m sure readers would love to check them out.

      We certainly have great food in Raleigh. I agree that J. Betski and David’s Dumplings are both delicious!
      I visit eastern NC often for fossil hunting. Is there good food in New Bern too?

  3. Rob Hanson October 20, 2011 at 7:53 pm

    Jeff –

    Thanks for the invite on the link. I’ve put up on YouTube a 5-part series, 1-hour total, called “HDR Processing Techniques with Rob Hanson.” That project grew out of a friend’s request. Sadly, I didn’t use any Alien Skin filters during it. Parts 2-5 should be easy to find on my channel, as well.

    The link to the first part is

    Sadly, there’s no good food in New Bern. That’s why we go to Betski’s and Daves! Or, Cafe Irregardless. You have options we don’t have here. 🙂


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