Yesterday I got a call from one of the well known catalogs that sells computer hardware and software. I interrupted the sales pitch and politely asked the caller to take me off of their list so I wouldn’t get any more sales calls. He quickly mumbled something about there being no list and hung up on me before I could say anything else.

I bet you have experienced plenty of unethical sales calls like this. It is frustrating to know that you can’t stop them. Sure, there are do-not-call lists and you can complain to the management, but that is a lot of hassle and often doesn’t stop the calls.

Well, I can’t stop the calls, but I can make this company feel a little pain. They happen to sell our products. They won’t anymore! I don’t care that we will lose some sales. Marketing should be honest, informative, and helpful. We will not work with companies that violate those principles.

To end on a positive note, great merchants do exist. I like B&H Photo and Amazon. They both excel at providing useful information before the sale, quick and easy purchasing, and helpful support afterward. I’ll leave it to you to decide whether that describes us too, since I’m probably biased.