When I was a young programmer I thought that business people were evil parasites doing easy work. I started Alien Skin Software in 1993 and grudgingly handled business tasks while spending as much time programming as possible. Eventually I learned that the business issues are as important as the products. I also realized that business is interesting, challenging work that can be done in a non-evil way. Now I work full time on management and marketing and have not programmed in about five years.
Over the past 18 years I learned many lessons (usually the hard way) about running a business well. Hmm, maybe some people wouldn’t say that I run my business well because I haven’t sold out for a zillion dollars to Google. By the zillionaire standard I’m only a moderate success. But money isn’t our only measure of success. We (I think I speak for the whole team on this) also value happy customers and collaborating with smart, productive coworkers in a comfortable environment. Personally, I value those things even more than the money.
I’m going to write a few blog posts about these hard won lessons that guide the way we run Alien Skin these days. If I see that you are interested then I can write many more articles on this topic. To show interest, just post a comment under the article you like.
CEO (or Queen Bee depending on who I’m talking to), Alien Skin Software
P.S. To quickly find the articles, look at the Categories in the sidebar to the left. Click on Alien Skin Software, Business, or Philosophy.