Photo Bundle



The Photographers Behind the Ad Campaign


Nels Akerlund
Nels Akerlund
Cameron Davidson
Cameron Davidson
Tony Sweet
Tony Sweet
Jim Zuckerman
Jim Zuckerman
Nels Akerlund
Christopher Wilson
Nels Akerlund
Hernan Rodriguez
   


We wrestled for a long time over how to show off the Photo Bundle in a magazine ad. There are many spectacular things that the products in the Photo Bundle can do. Trying to show them all off in one ad could easily result in a confusing clutter. Instead, we chose to showcase master photographers who use many of our products on a regular basis.

Each ad consists of just one large photo from a photographer and it only uses one or two of our tools in a subtle way. The photo shows off the photographer’s mastery of image creation. After all, most of what makes a photo beautiful is the photographer’s skill, not his tools. The tools just make the job easier. The point is that these guys are experts and the fact that they use our tools on a regular basis is all the endorsement we need.

Click the thumbnails to learn about the photographers and to see their photos showcased in the ads.