Behind the Photo Bundle Ads
We wrestled for a long time over how to show off the Photo Bundle in a magazine ad. There are many spectacular things that the products in the Photo Bundle can do. Trying to show them all off in one ad could easily result in a confusing clutter. Instead, we chose to showcase master photographers who use many of our products on a regular basis.
Each ad consists of just one large photo from a photographer and it only uses one or two of our tools in a subtle way. The photo shows off the photographer’s mastery of image creation. After all, most of what makes a photo beautiful is the photographer’s skill, not his tools. The tools just make the job easier. The point is that these guys are experts and the fact that they use our tools on a regular basis is all the endorsement we need.