Behind the Photo Bundle Ads

We wrestled for a long time over how to show off the Photo Bundle in a magazine ad. There are many spectacular things that the products in the Photo Bundle can do. Trying to show them all off in one ad could easily result in a confusing clutter. Instead, we chose to showcase master photographers who use many of our products on a regular basis.

Each ad consists of just one large photo from a photographer and it only uses one or two of our tools in a subtle way. The photo shows off the photographer’s mastery of image creation. After all, most of what makes a photo beautiful is the photographer’s skill, not his tools. The tools just make the job easier. The point is that these guys are experts and the fact that they use our tools on a regular basis is all the endorsement we need.

Hernan Rodriguez

Hernan is a commercial and portrait photographer by trade. His work has been featured in trade publications such as Studio Photography, Rangefinder, and on the cover of Photoshop User.

Christopher Wilson

Christopher Wilson spent 15 years in the advertising field as a writer, art director and designer. In that time he worked with some of the most highly-recognized luxury brands on the planet, such as Audi, Infiniti, Jaguar, Nikon, Johnnie Walker, and Ritz-Carlton.

Nels Akerlund

Nels Akerlund Photography offers architectural, commercial, editorial and wedding photography to a diverse global clientele. Their years of experience have given them the privilege to work with the National Geographic Society and the New York Times.

Cameron Davidson

Cameron Davidson, a twenty-five year resident of the Washington DC metro area, is an award-winning aerial and portrait photographer. His images have illustrated stories in numerous publications including Vanity Fair, National Geographic, Preservation, Virginia Living, and Smithsonian magazines.

Tony Sweet

Tony Sweet's work is published on calendars, post cards, posters, annual reports, greeting cards, catalogs, and electronic mediums. His fine art prints are exhibited in private and corporate collections throughout the United States, and he is represented by The Getty Picture Agency. His images are also used by Nikon, Singh Ray, Microtek, Alien Skin Software, nikSoftware, and others for national ad campaigns.

Jim Zuckerman

Jim Zuckerman left his medical studies in 1970 to pursue his love of photography and turn it into a career. He has taught creative photography at many universities and private schools, including UCLA and Kent State University. He also leads many international photo tours to exotic destinations such as Kenya, Tanzania, Burma, Morocco, China, India, Eastern Europe, Peru and Turkey.
Photo Bundle