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Sue Bryce
Exposure X

Exposure X is coming soon!

For a sneak peek, read our introductory article on its new organization and editing features. If you purchase Exposure 7 today, we’ll send you a free copy of Exposure X when it ships.

Digital Images. Analog Soul.

Now featuring the creative focus effects of Bokeh, and a slew of new film presets and textures, Exposure® 7 brings even more of the organic warmth and artistry of analog photography to the world of digital.

Borne from more than a decade of research and input from industry-leading photographers around the globe, Exposure 7 provides you with a platform to instill your images with the subtle nuances and analog beauty of film photography. With Exposure 7, your photo will look hand-crafted, not computer-generated.

Exposure gives that grit and reality that straight digital files lack

Parker J PfisterParker J Pfister

Parker J. Pfister

All the Creative Tools of the Film World

Over the course of the last ten years, we have immersed ourselves in the rich history of analog photography in order to bring back all the creative tools of the traditional darkroom. From scientific analysis of discontinued color and B&W films to detailed observation of darkroom techniques, Exposure was designed to give you new ways to think about your art, realize your vision, and stand out from the crowd.

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Nuances Matter

Photographers know more than anyone that beauty lies in the tiniest of details and Exposure is built with this philosophy in mind. Within a single Exposure preset, many small effects work together to achieve a coherent look. For instance, realistic grain clumps together and is stronger in the midtones. To discover all these subtle details, our research included test shoots with films that were still available. For discontinued films we relied on photo archives and the professionals who created them. We also took time to analyze film grain under a microscope to get the characteristic look just right. As a result, Exposure renders grain accurately across the full dynamic range rather than just indiscriminately peppering the image with electronic noise like other programs do.

The technical aspects only tell one side of the story though. In building Exposure, the anthropology of learning from leading photographers such as Sue Bryce, Jeff Ascough and Parker J Pfister, who made their name shooting film, was as important to us as the chemistry and math. Their thoughts on the look and feel of each film stock were woven into the presets along with the technical characteristics. The end result is that with Exposure the results feel authentic, even when the effect is not intense. Some Exposure looks are so subtle that people won’t consciously realize you altered your photo.

Film Grain

Above are photomicrographs that we took while studying film grain. From left to right they are Kodak TRI-X 400, Fuji Velvia 100, and Ilford Delta 3200.


Film Stocks Included in Exposure 7

Color Fading

  • Agfacolor Neu
  • Ektachrome
  • Kodachrome
  • Kodacolor (1942-1953)


  • 600
  • 669
  • Fuji FP-100C
  • Polachrome
  • SX-70 Blend Film
  • Time-Zero


  • Fuji Pro 160C
  • Fuji Pro 160S
  • Fuji Pro 400H
  • Fuji Pro 800Z
  • Fuji Reala
  • Fuji Superia X-TRA 400
  • Fuji Superia X-TRA 800
  • Kodak Ektar 100
  • Kodak Gold 100
  • Kodak Gold 200
  • Kodak Gold 400
  • Kodak Portra 160
  • Kodak Portra 160NC
  • Kodak Portra 160VC
  • Kodak Portra 400
  • Kodak Portra 400NC
  • Kodak Portra 400VC
  • Kodak Ultra Color 100UC
  • Kodak Ultra Max 400


  • Autochrome
  • Kodachrome 35mm (1936-1963)
  • Kodachrome II (1962-1974)


  • Agfa RSX II 100
  • Agfachrome 1000 RS
  • Fuji Astia 100F
  • Fuji Provia 100F
  • Fuji Provia 400F
  • Fuji Velvia 50
  • Fuji Velvia 100F
  • GAF 500
  • Kodak Ektachrome 100G
  • Kodak Ektachrome 100GX
  • Kodak Ektachrome 100VS
  • Kodak Ektachrome EES
  • Kodak Ektachrome Mid-1970’s
  • Kodak Kodachrome 25
  • Kodak Kodachrome 64
  • Kodak Kodachrome 200


  • Kodak Ektachrome EIR


  • Fuji NPS 160 (expired)
  • Kodak 200 Gold

Lo-Fi (Cross Processed)

  • Agfa CT Precisa 100
  • Fuji Sensia 100
  • Agfa APX 100
  • Agfa APX 25
  • Agfa Scala 200
  • Fuji Neopan 100 Acros
  • Fuji Neopan 1600
  • Ilford Delta 100
  • Ilford Delta 3200
  • Ilford HP5 Plus 400
  • Ilford XP2 Super 400
  • Kodak Pantomic-X
  • Kodak PLUS-X 125
  • Kodak Professional BW400CN
  • Kodak T-MAX 100
  • Kodak T-MAX 400
  • Kodak T-MAX P3200
  • Kodak Technical Pan
  • Kodak TRI-X 400
  • Kodalith


  • Various different styles
  • no grain, Cyan, Blue, etc

Polaroid 55

  • various different styles
  • Aged, Blue, scratched, etc


  • Calotype
  • Cyanotype
  • Daguerreotype
  • Lith
  • Wet Plate


  • Ilford SFX 200
  • Kodak HIE
  • Konica 750


  • Agfa APX 400
  • Kodachrome, every variation from 1936 to the present day
  • Technicolor
  • Infrared
  • Color toning for B&W photos, many variations including split toning
  • Blur caused by plastic lenses
  • “Glamour Shots” soft focus
  • Vignette, wide range of shapes
  • Dust & Scratches
  • Light effects, including light leaks, and sun flares
  • Various types of borders
  • Cross processing, many variations
  • Wide range of Lo-Fi presets to simulate cheap plastic cameras
  • Wide range of fading and aging effects
  • Bleach Bypass
  • Bokeh presets for lens simulation and creative blur
© Sue Bryce

Develop Your Style

With over 470 presets that emulate creative focus effects and the warmth of film, Exposure offers a wide range of starting points for developing your look. You’ll find classic favorites like Kodachrome, TRI-X, Polaroid, Portra and Neopan, plus exotic ones like Panatomic-X and GAF 500. If you discover a preset that sparks an idea, it’s easy to mold it to fit your needs. Save your new look as a preset with a name, category, and even include notes. Later, you can apply it to a photo (or batches of photos) with a single click.

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Exposure 7 Standalone Photoshop Lightroom

Workflow Versatility

Exposure 7 fits into any workflow. It integrates seamlessly with Photoshop and Lightroom. With its new RAW support and non-destructive editing features, Exposure delivers excellent results as a standalone application.

What’s New

Creative Focus Effects

Exposure delivers all the powerful functionality of Bokeh, our creative focus and lens simulation program. Draw attention to your subject by manipulating focus, vignette and depth of field. Exposure offers an endless array of visually creative options, from simulation of fast lenses such as the Canon EF 85mm f/1.2 L and the Nikon 300mm f/2.8 through to tilt-shift and motion blur looks.

New Film Presets

We developed cool new film presets that many of you have been asking for.


Kodak Portra 160*
Kodak Portra 400*
Kodak Portra 800
Kodak Gold 100
Kodak Gold 200
Kodak Gold 400
Kodak Ultra Max 400
Fuji Pro 800Z
Fuji Superia X-TRA 400
Fuji Superia X-TRA 800
*New versions based on 2010/11 films


Kodak BW400CN
Ilford XP2 Super 400
Kodak T-MAX 400

New Textures and Light Effects

You can put finishing touches on your photos with Exposure’s Overlay panel, which includes realistic sun flare, vintage borders, and textures. World-renowned photographers Lara Jade, Parker J Pfister, and Fundy contributed textures that can be applied subtly or aggressively to get the exact look you’re after.

Improved UI

Exposure features an updated user interface with a cleaner layout for improved aesthetics and quicker navigation. Presets can be browsed as thumbnails for a more visual experience. Exposure’s image processing engine is lightning fast, which allows for a large preview that is updated instantly as you mouse over presets or experiment with your own look.

Basic Control Panel

To give you even finer creative control, Exposure sports a basic control panel for tweaking exposure, contrast, highlights, shadows, clarity, vibrance and saturation for faster editing and less reliance on other programs.

Free Upgrade to Exposure 8!

If you purchase Exposure 7 today then you will also receive Exposure 8 for free before the rest of the world! We are growing Exposure into a complete stand-alone photo editor and photo organizer. In winter 2015 you will be able to use Exposure 8 for all your photography work, without the need for plug-ins or other applications.

Exposure 7

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