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Jonas Peterson

Digital Images. Analog Soul.

Now with non-destructive RAW editing, rapid file browsing and a slew of new film emulation presets and textures, Exposure 7 brings even more of the organic warmth and artistry of analog photography to the world of digital.

Borne from more than a decade of research and input from industry-leading photographers around the globe, Exposure 7 provides you with a platform to instill your images with the subtle nuances and analog beauty of film photography. With Exposure 7, your photo will look hand-crafted, not computer-generated.

Overall, Exposure is an easy and creative way to add subtle flair to color images converted to black and white.

Galen Wood and Ilene Hoffmanwww.macnn.com

© Parker J Pfister

All the Creative Tools of the Film World

Over the course of the last ten years, we have immersed ourselves in the rich history of analog photography in order to bring back all the creative tools of the traditional darkroom. From scientific analysis of discontinued color and B&W films to detailed observation of specialist lenses and darkroom techniques, Exposure 7 was designed to give you new ways to think about your art, realize your vision, and stand out from the crowd.

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Nuances Matter

Photographers know more than anyone that beauty lies in the tiniest of details and Exposure 7 is built with this philosophy in mind. Within a single Exposure preset, many small effects work together to achieve a coherent look. For instance, realistic grain generally clumps together and is stronger in the midtones and highlights. To discover all these subtle details, our research included test shoots with films that were still available. For discontinued films we relied on photo archives and the professionals who created them. We also took time to analyze film grain under a microscope to get the characteristic look just right. As a result, Exposure renders grain accurately across the full dynamic range rather than just indiscriminately peppering the image with electronic noise like other programs do.

The technical aspects only tell one side of the story though. In building Exposure, the anthropology of learning from leading photographers such as Sue Bryce, Jeff Ascough and Parker J Pfister, who made their name shooting film, was as important to us as the chemistry and math. Their thoughts on the look and feel of each film stock was woven into the presets along with the technical characteristics. The end result is that with Exposure the results feel authentic, even when the effect is not intense. Some Exposure looks are so subtle that people won’t consciously realize you altered your photo.

Film Grain

Above are photomicrographs that we took while studying film grain. From left to right they are Kodak TRI-X 400, Fuji Velvia 100, and Ilford Delta 3200.

 

Film Stocks Included in Exposure 7

Color Films
Black and White Films
Other Effects
© Sue Bryce

Develop Your Style

With over 470 presets and creative focus effects that emulate the warmth, softness and realistic grains of film, Exposure offers a wide range of starting points for developing your look. You’ll find accurate recreations of classic favorites like Kodachrome, Polaroid, Ilford Delta, Portra and Neopan, plus exotic ones like Panatomic-X and GAF 500. If you discover a preset that sparks an idea, it’s easy to mold it to fit your needs. Save your new look as a preset with a name, category, and even include notes. Later, you can apply it to a photo (or batches of photos) with a single click.

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Exposure 7 Standalone Photoshop Lightroom

Workflow Versatility

Exposure 7 fits into any workflow. It integrates seamlessly with Photoshop and Lightroom and, with its new RAW support and non-destructive editing features, delivers excellent results as a standalone application.

What’s New

RAW Support

As a standalone program, Exposure 7 will now allow you to work on RAW files from a wide range of cameras from all manufacturers without having to convert to a TIFF or JPEG first.

Supported RAW Formats

Non-Destructive Editing

Exposure 7 provides true non-destructive editing for RAW files in standalone mode. Your workflow is about to get a lot simpler and more streamlined!

Rapid Folder and File Browsing

Exposure 7 now provides rapid folder and file browsing right within the same UI when working in standalone mode. No need to switch between modules like in other programs; you can simply pull up batches or individual images and work on them right then and there.

Crop & Rotate

Also in standalone mode, Exposure 7 features a new, easy-to-use Crop and Rotate panel, which will help you get your images looking just right.

New Film Emulation Presets

We’ve also developed some cool new film presets based on careful research of the original film stock:

Color:

Kodak Portra 160*
Kodak Portra 400*
Kodak Portra 800
Kodak Gold 100
Kodak Gold 200
Kodak Gold 400
Kodak Ultra Max 400
Fuji Pro 800Z
Fuji Superia X-TRA 400
Fuji Superia X-TRA 800
*New versions based on 2010/11 films

B&W:

Kodak BW400CN
Ilford XP2 Super 400
Kodak T-MAX 400

New Textures

Finally, you can put the finishing touches to your images by using a series of cool new textures that we’re adding to the Overlays panel. Developed by world-renowned photographers Lara Jade and Parker J Pfister, these textures can be applied subtly or aggressively to get the exact look you’re after.

Exposure 7